Developed in conjunction with the MerchSource design team in LA; I led the design development of a toy light up drill kit for young kids. This toy is part of a STEM series by the brand DISCOVERY called MINDBLOWN. The target users were 3+ gender neutral children and the sales outlet were both thru e-commerce and retail stores. The purpose of the toy is to keep kids entertained and engaged while promoting critical thinking, problem solving and creative expression. Project concept development was 4 weeks from start to finish. Deliverables were a 3D database and digital presentation with complete documentation and details for Chinese vendor to quote on.