FABRIK is an advanced concept design exploring the possibilities for the next generation PLT PRO 3 premium headphones. Featuring improved ANC, advanced DSP voice, long term comfort & deeper bass response. The design incorporates an alternate gimbling architecture and updated cmf that relies less on plastic and more fabric textiles. The Visual Brand Language is part of a new initiative. Originally a parallel effort to the BBGO810 headphones this program explored the new potential for incorporating touch sense technology for the UI. I was involved with the UX team to spear head the research and market study as well as collaborate with external engineering to assess the viability of the technology. The main value added by this program was identifying the need to increase market share by reflecting current trends in consumer products, technology and appealing to a broader demographic.
