Premium high fidelity headphones by evatronic for the high end consumer. This project was initiated on the premise of helping to launch a new brand category for Sunvalleytek. With so many sub-brands offering similar products at similar price points it was clear to see that the audio products needed its own category. This category was dedicated to offering consumers a fresh new range of products. As lead designer the company depended on me to drive a new design vision starting with a premium headphones product that would have universal appeal and be sold in Asia, N.America and Europe. Evatronic was an acquired defunct vintage CE brand from Europe. My strategy was to fuse the future thinking Chinese design with the artisan craftsmanship of French design. Emphasizing clean lines, smooth flowing surfaces, purposeful edges and break lines with rich colors, materials and finishes. Incorporated into this product would be smart technology that combines the best of touch capacitive and mechanical tactile controls.  *For more information on the in-depth design process please contact directly.