Also developed in conjunction with the MerchSource design team in LA; I led the design development of a toy dig-it-up kit for young kids. This toy is part of a STEM series by the DISCOVERY brand called MINDBLOWN. The target users were 4+ gender neutral children and the sales outlet were both thru e-commerce and retail stores. The purpose of the toy is to keep kids entertained and engaged while promoting critical thinking, problem solving and creative expression. Project concept development was 4 weeks from start to finish. Deliverables were a 3D database and digital presentation with complete documentation. the toy features a unique glow-in-the-dark coating that gives the game an alternative dimension in low light conditions. To help illuminate in the dark is a unique dual purpose magnifying glass and UV lamp.